18 Best Backpack LOGOs in 2023

Honeyoung Bag listed 18 backpack brand logos to show the concept of these world famous brands. If you are working on your logo design, you can refer to this article. Or you can leave the problem to us, we'll design the logo for you.
Table of Contents

Backpacks have been around for centuries, during which time many famous and long-established brands emerged. Come and follow Honeyoung Bag to learn more about them.

1. Nike

Nike, a world leader in sports and wellness products, was founded in 1962 by track and field coach Bill Bowerman and athlete Phil Knight.

In 1971, Carolyn Davidson, a female student at Portland State University, made history that her Nike swoosh is now recognized around the world.

To this day Nike is one of the most powerful and recognized backpack brand logos in the world.

In the world of creative design, Nike’s backpack logo is undoubtedly a haloed brand logo with a simple, clear message. The idea behind the backpack logo is thoughtful elegance and simplicity.

Nike is one of the most famous backpack logos in the world
Nike is one of the most famous backpack logos in the world

2. Adidas

The Adidas logo is a world-renowned backpack logo that stands for nobility, durability and sports gear leading the world.

The three-stripe Adidas backpack logo was designed by Adidas founder Adi Dassler and was first used in 1967. Adidas first made training and sports shoes.

The three stripes of the Adidas backpack logo represent the mountains and indicate the desire to achieve challenges and achieve future goals.  Adidas has since expanded its clothing divisions, and the Adidas logo appears on every product.



PUMA sports brand logo is like the featured running shoes of the enterprise. The pattern is based on the cheetah running at high speed, plus the composition of the enterprise name with the jumping cheetah in the letter word side, which shows the core of the enterprise that beyond their own, becomes faster, and becomes stronger.


4. The North Face

The North Face is a famous American outdoor brand, founded by Douglas Tompkins in 1966. The North Face is an important member of VF Group. It is located in a LEED Platinum certified energy conservation and environmental protection industrial park in California, United States, dedicated to providing professional equipment for outdoor athletes for every harsh adventure.

The name “The North Face ” comes from the coldest and most difficult part of the north face of the mountain. The image comes from Half Dome, a mountain peak in Yosemite National Park, California. Hence the Chinese name “Bei Mian”, means to explore the most difficult and dangerous outdoor spirit. In 1997, The North Face side adopted a new slogan – “Never stop exploring”, which has since become the brand’s most important spiritual slogan.

The North Face

5. Jansport

JanSport is an original outdoor equipment brand that fully embodies and discovers the joy of culture. With quality, durable and reliable products around the world, we can experience freedom and adventure at the same time.

The backpack logo of JanSport is the literal spelling of their brand.


6. LeSportsac

LeSportsac was founded in 1974 in New York, United States. It pioneered the classic folding nylon bag made of parachute material. It is light and durable with a classic American leisure sports style.

LeSportsac is based on the craftsmanship of bag making for more than 40 years, integrating the culture of art, history, music, games, animation and trend that young people love, presenting them in the form of printing patterns to create the most creative and interesting bag brand.

LeSportsac directly uses English letters as its backpack logo and trademark, and big bold appears stable atmosphere.


7. Fjällräven

The Fjällräven brand originated in 1960 and is headquartered in Sweden. It is the only outdoor brand in Sweden to receive the honor of being a royal brand. The brand has been dedicated to providing innovative solutions for outdoor leisure sports for more than 50 years. It is committed to the promotion of outdoor activities, stimulating people into the enthusiasm for nature, and committed to environmental protection and treating nature well. Nowadays, Fjällräven remains to provide innovative solutions for people who love outdoor leisure activities.

Fjällräven is Swedish. “Fjäll” means “North Pole” and “räven” means “fox” in Swedish. The Chinese name of Fjällräven “Arctic fox”.


8. Samsonite

Mr. Jesse Schwad founded Samsonite in 1910 in Colorado, USA. At the time, he wanted to give the new suitcase a nickname that would symbolize strength and durability. Mr. Schwad chose Samson in the “Bible” among his favorite heroes to symbolize the characteristics of the product.


9. Kipling

Kipling is a world-famous fashion and leisure bag brand, founded in 1987 in Antwerp, Belgium.

Kipling is always committed to breakthroughs, like the brand’s signature creased nylon fabric, resulting in a unique style! And the iconic little monkey that appears on every handbag, backpack or suitcase, conveys the brand’s happy spirit. Kipling is not just a brand of bags, it’s a brand that makes people smile, and everything it does is centered around the happy little monkey spirit, and that touches consumers deeply. Make the world full of positive energy and Make Happy!


10. Osprey

Osprey originated in the United States in 1974, and is a representative brand of American backpacks, with innovative ideas, unique design, outstanding quality and world-renowned outdoor products manufacturers.

Founded in 1974, OSPREY Backpack is headquartered in Colorado, USA. As an outdoor black technology brand, OSPREY has been iterating backpack design concepts, fitting artificial engineering shoulder design philosophy and excellent product quality in the world.

OSPREY has now applied these designs to travel backpacks for functionality, robustness and comfort. Combined with the unique design concept, add personalized aesthetic inspiration, OSPREY City series backpack was born.

The current backpack logo of Osprey is a mural of an Indian osprey. That’s because the founders early hired 35 Navajo Indians to sew Osprey backpacks. He was convinced that Indians, an ancient people, had the gene for making backpacks, and they were the best people to make backpacks.



ARC ‘TERYX is a brand from Canada, which focuses on outdoor clothing and sports equipment. It pays great attention to workmanship details and functionality and has a fashionable design, so it is very popular.

The name and trademark of ARC’TERYX come from the earliest known bird creature Archaeopteryx. The backpack logo is based on the “HMN1880 Berlin specimen” discovered in Berlin around 1880, the most complete Archaeopteryx fossil to date.

Therefore, Arc ‘TERYX brand is generally called “Archaeopteryx” in Chinese, commonly known as “Bird”, “little bird”, or “Canadian bird”, to distinguish itself from another American brand Osprey, American bird, which also uses a backpack logo of bird pattern.


12. Manhattan portage

In 1983, Manhattan Portage set its goal as a simple philosophy — “New York Tough”, and today, thirty years later, it has achieved it. From Montreal to Melbourne, Osaka to Oslo, Stockholm to San Francisco, and Manhattan Portage bags are everywhere, and everyone carries them.

The backpack logo of Manhattan Portage is a stick figure drawing of tall buildings, which corresponds to the fact that the brand’s consumer group is young people traveling in the city.

Manhattan portage


WENGER began in 1893 in Switzerland, the world’s ancient Swiss Army knife manufacturers, focusing on the production of watches and travel bags, mainly the production of sabers, watches, backpacks and men’s and women’s shoes, etc. It was acquired by Victorinox in 2005.

WENGER is dynamic, modern, and known in cities around the world — but always remembers its traditional Swiss roots, which is WENGER today. WENGER’s watches and luggage are reliable, functional, well-designed and in the spirit of The Times.

The backpack logo of WENGER is the Swiss flag, and the red and white color is very striking. It takes national credit as the solid quality guarantee of the brand.



EASTPAK is an American manufacturer of suitcases, bags and accessories. The first product combines the tough DuPont patented fabric Codura with the backpack to greatly increase its durability and value. In addition, it also absorbed many countries’ tide sending stylists to roll out joint series ceaselessly, challenging ceaselessly all sorts of colors and innovative designs that captured countless young people’s hearts.

The backpack logo of EASTPAK is the brand’s text on-the-earth graphic, illustrating the brand’s vision of selling well around the world.


15. TUMI

Founded in 1975 in the United States, TUMI is a manufacturer of high-quality travel bags and suitcases. Its products include travel cases, backpacks, bags, purses and accessories, which are famous for their high grade and multi-function.

Charlie Clifford, the founder of TUMI and a former member of the Peace Corps in South America, named his company TUMI after a Peruvian god and aims to make travel easier.


16. Targus

Targus began in 1983 in The UK, the world’s early professional production of notebook special bag manufacturers, portable mobile products and accessories equipment manufacturers. The products include laptop bags/iPad cases/notebook accessories, etc.

Targus is a recognized provider of mobile products. Since its establishment in 1983, Targus has always been focused on the establishment of a perfect set of protection, process and functional strict standards for portable bags and accessories equipment for mobile products.

The company was initially located in the United Kingdom and expanded its business to the United States in 1988. In 1995, it was renamed Targus Group International, Inc. As a multinational company in the true sense, Targus has set up 45 branches in the world, a direct distribution system throughout more than 145 countries/regions.


17. Herschel

Herschel is a famous outdoor backpack brand in Canada. Its products have always attracted attention with a unique and textured design, which is loved by celebrities and hipsters. Herschel was founded in 2009 by two brothers Jamie and Lyndon, named Herschel after the town where they grew up. Its main products are backpacks, purses, backpacks, travel bags and now related accessories such as hats. The logo of Herschel is made up of brand text and description. Such backpack brand logos are imbued with personality on each backpack.



ROOTOTE is a luggage brand of the Japanese Super Planning Company. ROOTOTE’s brand name comes from the end of “Kangaroo”, with the addition of the “tote” package element, which aptly explains the brand’s characteristics. Not only is there a kangaroo on the side on the logo, but there is always a side pocket on the outside, just like a kangaroo pouch, so the name was born.


There are more famous and unique backpack brand logos like those, if you are willing to learn more about them, contact us and we’ll update you.

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